PSA video - Bullying campaign

NEGATIVE PSA

IDEA
Words can kill

CONCEPT
School students and offending words

RATIONAL
Bullying is unwanted, aggressive behavior among school aged children that involves a real or perceived power imbalance. Bullying includes actions such as making threats, spreading rumors, attacking someone physically or verbally, and excluding someone from a group on purpose. From this ad we know that in school there is lots of bullying. This ad highlighting on how words have can kill someone. About 19000 bullied students attempt to commit suicide each year which mean it is not clearly the bullies kill them but the consequences in term of feeling.

For me this is bad psa video because the ending is the bullied person died. Imagine yourself in the bullied person shoes. Don’t you feel more scared because every person had been bullied will die like that. I mean, yes it is just a metaphor but it can influence the feeling to feel more scared and unsecured. Maybe you can say the psa video is for bullies so they know their actions have big consequences. But a good psa video must not give bad effect on the audience and the audience is all including bullies and bullied.

POSITIVE PSA

IDEA
Everyone should be friend

CONCEPT
School students and friendship

RATIONAL

There are many roles that students can play. Students can bully others, they can be bullied, or they may witness bullying. When students are involved in bullying, they often play more than one role and one of the important roles that must be played by all students is be friend with the bullied. Usually a bullied person is who have no friends or been alienated. The effect is no self-confidence. A friend for him will absolutely help to overcome this because friend is everything. I mean ‘friend’ who always with him to listen and help him in everything. It might be family or friend ‘friend’.

So about this ad, it is highlighting on how a friend help in 'Let me be' the one with him who have been bullied. This is a good psa video because the ending is happy ending or the bullied person is taken cared. This will give the audience especially those who experience been bullied a hope that they are not alone. Also the bullies will know how hurt been bullied.