MH370 (2)

IDEA

Keep quiet because you know nothing.

CONCEPT

“Please keep quiet” sign with the headline “DIAM kerana anda tak tahu”

RATIONALE

As a human, please SHUT UP! I am sorry for this rudeness but people nowadays are too much. They keep talking and talking about MH370 but with no understanding and facts about that.

As I mention before we as normal citizen keep updating about MH370 from variety of sources:- news, social media, friends even spamming message to Whatsapp etc. So I am begging all people to shut up for a while and start search for facts before start talking about this issue. Moreover in concerning the feel of victim’s family who keep hoping MH370 to comeback, words must be filtered so no hard feeling happen. We must imagine that the 1 person from 239 passengers is our father then we know that we have to quiet.

On the authority of Abu Hurairah. The Messenger of Allah said: ”Whoever believes in Allah and the Last Day should speak good things or keep silent.”

The idea is simple. By using simplicity it will get the eye attention because people do not like messy thing. I am highlighting the “Please keep quiet” sign and the headline so that these are the first thing they see. The body copy explains the advertisement. Words with no knowledge about it is useless plus the worst case scenario it will affect the situation. At the top left of the print advertisement, I place the well-known logo “Doakan MH370” so that people get a crystal clear view of what is this advertisement all about. Malaysia Airlines logo and website address is the information bar as anyone wants to know more about the issue can go to the website.

IDEA

It is a must to concern on MH370 issue.

CONCEPT

Open the head and insert the MH370 plane

RATIONALE

The reason why people have to keep quiet is talking with no understanding and fact is including in speaking bad things. So we must get to know about MH370, from the timeline, reasoning, opinions to the background. A wise man talks less but when he starts talking others will talk less. This means must be wise and know about the issue so only wise words will out and world become more peace.

I urge people to do more concern on MH370 because the more you know, the more you help. Suggestion to the government or sharing facts to the public will ease the searching operation.

Simplicity still is the idea. Everything that please to the eye is catchier compared to the messy one which is a bit heavy for the eye. The head symbol is simple enough to understand that we must open our head and start inserting all information about MH370. It is quite clear so just little copy needed. The headline is highlighted with large font and catchy color so people read it. The body copy is only eight words because of the straight forward advertisement. Actually the color of headline and body copy is the color of Malaysia Airlines. As the advertisement created by BBC News, the information bar directly ask if you want to know more just go to the website. Malaysia Airlines logo is quite clear why it is there. Supporting and praying are always for the Malaysia Airlines plane.