MH370

IDEA

Do not get tired even MH370 in the 44^th day of searching.

CONCEPT

Hashtag of pray for MH370 getting disappear due to the time goes by.

RATIONAL

Almost everybody in this world aware of disappearance of MH370 on 8^th March 2014. Malaysia government faces a big crisis in dealing MH370 issue but with the support of Malaysian and other countries, this issue been dealt and controlled well until now. Everybody keep supporting and praying for the comeback of MH370. They campaigned in all social network by using hashtag #PrayForMH370 and this campaign successfully make people aware, concern and pray for the plane. But by the time goes by, this issue becoming disappeared from the awareness and concern of people. It is the 44^th day of disappearance of MH370 and people get tired of it. Maybe because of bundles of information and rumor about this case make people sick of it and tend to ignore it. Some people just waiting either the plane comeback or just disappear, he do not think of it much because he waited too long until the 44^th day.

So this ad is all about campaigning people to not get tired of praying for MH370. As we know that hashtag is quite famous nowadays in social network. It is a style, ease the spreading of info and something to highlight. The design shows that the hashtag of #PrayForMH370 is getting disappear which means everybody easily get tired of keep praying and concerning of MH370 by the time goes by. But then a new hashtag appear said #KeepPraying to urge people to not get tired of it.

IDEA

What else can WE do?

CONCEPT

Allah is the most powerful and knowing everything.

RATIONAL

The disappearance of MH370 gets the world attention. Everybody keep talking and trying to help including too much talk and make it worse. This issue is not just about them but us. This make everybody wants to help. In Malaysia, each Malaysian feels the burden and wants to help. From the normal citizen to the shaman and to the administration of Malaysia government. Normal citizen keeps praying and searching for the right info. Out of nowhere shamans show up and do some ritual. Admins keep going on searching operation and updating the public. Everybody trying to help with their efforts. On top of that, other countries also contributing in searching for MH370. 26 countries send their assets joining the searching force.

And today is the 44^th day of searching, still we cannot found the plane. At this point we should hold down and think of all we doing and then we will realize that all of our effort is depend on God’s wish. If Allah want to, He just say Kun (Be it) and poof Fayakun (it will be).

So this ad is urging the people to sit back and think of what all they have been doing and why all of it is almost nothing. Then we know that the most powerful is Allah the most gracious and knowing everything.