Advertising or hiding?

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does"

This statement explain a lot about advertising. Advertising is all about advertise or make everyone know about something. For instance a product need advertising to make sell because people buy when they know and interest on it.

As we know in the A.I.D.A formula. Every action to buy something must start from the awareness of the product. Then go to interest on it, desire to buy and the last is action on buying it. So the most crucial part is the pleasant to the eye of the buyer so it catch his eye in the first place. There we practice a good advertising.

For an example, this picture. An advertising by Pepsi.

At the first sight we know the right can is Pepsi and the left still blur. But after look carefully we know that is Coca Cola. This is a good advertising because Pepsi not clearly state that is Coca Cola but the message delivered. As we know Pepsi and Coca Cola are rival in the coke industry since the 18th century until now. Both of them keep advertise in gaining A.I.D.A in the customer. About this ad, just a simple design and little text but explain much on how Pepsi wants to stress on Pepsi better than Coca Cola even the straw cannot enter the can.

Back to the statement "like winking at a girl in the dark". This explain much on how advertising and business complimenting each other. Winking as the business and the dark room is how the man advertise himself. So its like nothing because the girl cannot see the wink. Same goes as bad advertising, the customer actually did not get anything. No interest, desire and of course the action.

These are some good and bad advertising. You decide which is good or not.