Idea and Concept

Idea

Fast and steady

Concept

Tree and billboard

Rational

As we know every fast thing have some forces that bring others tend to follow it. In cartoon like road runner, when he run almost everything follow him. Exactly like this advertisement. Mini Cooper try to describe himself as fast and steady by showing even the trees following it plus its copy “Let’s Motor”.

Idea

Aroma

Concept

Perfume dispenser

Rational

There’s something very special about the aroma of coffee. Just one whiff and your mood instantly perks up. What makes it so fascinating is that it contains as many as 1000 aromatic compounds that stimulate the coffee drinker's nose. So Nescafe describe this brand by showing that even the aroma of the coffee can be a perfume by portraying the perfume dispenser.

My IDOL

Idol is a person who inspires much in our life. Inspire in term of ideology, style, creativity and living.

Some people might say Prophet Muhammad pbuh is his idol because of his nobility, sincerity, romantic and a Prophet.

 Other people might say Albert Einstein is his idol because of his craziness in science creates something meaningful today.

While another person idolize Dato Seri Najib Razak in his skill in managing the country.

But for me I think I do not have a specific idol as in a person who inspires me a lot. I am a guy who inspired by the surrounding. Peers, colleagues and surrounding inspire me to be a creative person and a better man.

For example, at home my father teach and inspire me in how manage life in order and with discipline. Everything we plan in family we discuss it in a meeting so that everybody has their chance in voice out opinions. My mom inspires me in loving each other nevertheless things happen between us. Loving each other which means helping each other to enter paradise together. My siblings teach me in helping each other when in need or not. Every person in the family must practice to say “please, and thank you”.

In university, the lecturers inspire me on how smart study is and managing busy schedule between study, play and social life. By doing study plan, the vision is better in term of scheduling our life. Classmates and peers teach me on struggling in busy schedule and try to be the best among the best. GPA and CGPA are a good stimulant in competing each other to be the best.

I am a happy go lucky person. So even things happen around me I can take it as positive and keep smiling. Alhamdulillah for this happy feeling and I am really happy to have it. This how I make the surrounding as an idol for me in term of inspiring to be a better person. 

Advertising or hiding?

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does"

This statement explain a lot about advertising. Advertising is all about advertise or make everyone know about something. For instance a product need advertising to make sell because people buy when they know and interest on it.

As we know in the A.I.D.A formula. Every action to buy something must start from the awareness of the product. Then go to interest on it, desire to buy and the last is action on buying it. So the most crucial part is the pleasant to the eye of the buyer so it catch his eye in the first place. There we practice a good advertising.

For an example, this picture. An advertising by Pepsi.

At the first sight we know the right can is Pepsi and the left still blur. But after look carefully we know that is Coca Cola. This is a good advertising because Pepsi not clearly state that is Coca Cola but the message delivered. As we know Pepsi and Coca Cola are rival in the coke industry since the 18th century until now. Both of them keep advertise in gaining A.I.D.A in the customer. About this ad, just a simple design and little text but explain much on how Pepsi wants to stress on Pepsi better than Coca Cola even the straw cannot enter the can.

Back to the statement "like winking at a girl in the dark". This explain much on how advertising and business complimenting each other. Winking as the business and the dark room is how the man advertise himself. So its like nothing because the girl cannot see the wink. Same goes as bad advertising, the customer actually did not get anything. No interest, desire and of course the action.

These are some good and bad advertising. You decide which is good or not.